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Bibliography

 Абельсон Р. Структуры убеждений / Р.Абельсон // Язык и моделирование социального взаимодействия. — М., 1987.

Анатомия рекламного образа / Под общ. ред. А.В.Овруцкого. — СПб.: Питер, 2004. 

 Кромптон А. Мастерская рекламного текста / А.Кромптон. М.

Tanaka, K., 1994. Advertising Language. London: Routledge.

 Angela,Goddard, The language of Advertising[M]. London and New York: Routledge, 1998.

 Boove, Courtland L and William F Arens. Contemporary Advertising. Boston: Richard D. Irwin, Inc., 1992

 Jefkins Frank. Advertising. Plymouth: Macdonald& Evans Ltd., 1985

Galperin,  Stylistics, 2-ое издание,  на англ.яз., М., Высшая школа, 1977

McQuarrie, Edward F. and David G. Mick, Figures of Rhetoric in Advertising Language. Journal of Consumer Research, 1996

Vestergaard, Torben and Kim Schroder. The Language of Advertising. Oxford: Basil Blachwell Publisher Ltd., 1985

 Weilbacher, William M. Advertising. second edition. New York: Macmillan Publishing Company, 1984

 

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Contents

Introduction

Chapter 1

Advertisement Today

Chapter 2

Stylistic Devices Used in Advertisement

Conclusion

Bibliography   

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