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    Peculiarities in advertisement

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    Peculiarities in advertisement

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    1. Barnet, Sylvan (1979), A Short Guide to Writing About Literature, Fourth Edition, Boston: Little, Brown, & Co.
    2. Black, Max, 1979. More about metaphor, ln: A. Ortony, ed., Metaphor and thought, 19-43. Cambridge:Cambridge University Press.)
    3. Brooks, Cleanth and Robert Penn Warren (1960), Understanding Poetry: Third Edition, New York: Holt, Rinehart, and Winston.
    4. Cook, Guy. 1996 [1992]. The Discourse of Advertising. London: Routledge
    5. Cuddon, J. A. (1999). The Penguin Dictionary of Literary Terms and Literary Theory. London: Penguin Books Ltd.
    6. Cuddon, J. A, Rafey Habib and Matthew Birchwood. A dictionary of literary terms and literary theory. Hoboken, N.J.: John Wiley & Sons, 2013. Print.
    7. Damasio, A.R. (1994) Descartes’ Error . New York: G.P. Putnam
    8. Ding, X. (2003). Stylistic Features of the Advertising Slogan. Accessed on 10 January 2014. Availablefrom the Internet: <http://www.translationdirectory.com/article49.htm>
    9. Durgee, Jeffrey F. (1986/7) "Point of View: Using Creative Wanting Techniques in Focus Groups," Journal of Advertising Research, December/January, 57-64.
    10. Forceville, C. (1996) Pictorial Metaphor in Advertising. London: Routledge.
    11. Galperin, I. R. (1977). Stylistics (2nd ed.). Moscow: Higher School Press.,
    12. Goddard, A. (1998) 2 °d ed. The language of advertising. London: Routledge. Grant
    13. Hugh C. Holman, A Handbook to Literature, New York: The Odyssey Press, 1972
    14. Israel, M., Harding, J. R., & Tobin, V. (2004). On simile. In M. Achard, & S. Kemmer (Eds.), Language, culture, and mind (pp. 123-135). Stanford: CSLI Publications.
    15. Johnson, J. Douglas, "Advertising Today", Chicago: Science Research Associates, 1978
    16. Han, S.-P. & Shavitt, S. (1994) Persuasion and culture: advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30, pp. 326–350
    17. Korg, Jacob (1962), An Introduction to Poetry, New York: Holt, Rinehart and Winston.
    18. Lakoff, George and Mark Johnson, 1980. Metaphors we live by. Chicago, IL: University of Chicago Press.
    19. Leech, G. (1966). English in advertising. London: Longman.
    20. Leech, G., & Short, M. (1981). Style in fiction: A linguistic introduction to English fictional prose. London: Longman.
    21. Leiss, William, Stephen Kline, and Sut Jhally (1986), Social Communication in Advertising: Persons, Products, and Images of Well-Being, Toronto: Methuen Publications.
    22. McQuarrie, Edward and Barbara Phillips. 2005. “Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words.” Journal of Advertising 34 (2): 7-21.
    23. Miller, G. 1993 (1979). Images and models, similes and metaphors, ed. A. Ortony, 357-400
    24. Miracle, G.E. (1987) Feel-do-learn: an alternative sequence underlying Japanese consumer response to television commercials, in Feasley, F. (ed.) Proceedings of the 1987 Conference of the American Academy of Advertising, USA, pp. R73–R78.
    25. Myers, G. (1997). Words in Ads. London: Hodder Arnold.
    26. McQuarrie, Edward F and Barbara J Phillips. Go figure! New directions in advertising rhetoric. Armonk, N.Y.: M.E. Sharpe, 2008. Print.
    27. Praet, C.L.C. (2001) Japanese advertising, the world’s number one celebrity showcase? A cross-cultural comparison of the frequency of celebrity appearances in TV advertising, in Roberts, M. & King, R.L. (eds) Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising. Kisarazu, Japan, pp. 6–13.
    28. Redfern, W., 1982. Puns: More Senses Than One. London: Penguin Books Ltd.. Puns
    29. Sapir, Edward (1949), Language: An Introduction to the Study of Speech, New York: Harcourt, Brace & World, Inc.
    30. Shostack, G. Lynn (1977), "Breaking Free from Product Marketing," Journal of Marketing, 41 (April), 73-80.
    31. Sosnovskaya, V. B. (1974). Analytical reading. Moscow: Higher School.
    32. Stern Barbara B. (1988) ,"Figurative Language in Services Advertising: the Nature and Uses of Imagery", in NA - Advances in Consumer Research Volume 15, eds. Micheal J. Houston, Provo, UT : Association for Consumer Research, Pages: 185-190.
    33. Schacter, D.L. (1996)Searching for Memory. USA: Perseus Books.
    34. Shapiro, S., MacInnis, D.J. & Heckler, S.E. (1997) The effects of incidental ad exposure on the formation of consideration sets.Journal of Consumer Research June, p. 102.
    35. Sternkopf, Sylva-Miche`le. English in marketing. Berlin: Frank & Timme, 2005. Print.
    36. William M. Advertising. second edition. New York: Macmillan Publishing Company, 1984
    37. Vestergard, Torben, Schroder, Kim. 1985. The Language of Advertising. New York: Basil Blackwell Inc.
    38. Widdowson, H.G. 2000 [1996]. Linguistics. Oxford: Oxford University Press
    39. Zhou, S., Zhou, P. & Xue, F. (2005) Visual differences in US and Chinese television commercials. Journal of Advertising, 34(1), pp. 111–119.

     

     

     

    Introduction

    Chapter 1

    Advertisement

    1.1. General Features of Advertising

    1.2. Methods of Persuasion in Advertising

    Chapter 2

    Linguistic Techniques Used in Advertisement

     2.1. Stylistic Devices Used in Advertisement

    2.2.Syntactic Features of Advertisement Texts

    2.3  Lexical Features of Advertisement Texts

    Conclusion

    References   

     

    Եթե կայքում տեղադրված ինֆորմացիյան բավարար չէ հասկանալու համար նյութի պարունակությունը ուղարկեք հարցում և մեր մասնագետները կարճ ժամանակում կուղարկեն Ձեզ անրաժեշտ ինֆորմացիյան:
    Ուղարկել հարցում

    Եթե այս նյութը այն չէ ինչ դուք փնտրում էիք, ապա դուք կարող եք այն պատվիրել www.referat.am կայքում գրանցված մասնագետներից ցանկացածին շատ մատչելի և հուսալի (ողղիղ կապ մասնագետի հետ) եղանակներով:
    Պատվիրել նյութ

    Գնել նյութը


    Լրացրեք բոլոր դաշտերը
    Ձեր պատվերը հաջողությամբ ընդունված է: Մեր մասնագետները կարճ ժամանակ հետո կապ կհաստատեն Ձեզ հետ:

    referat.am kursayinner referatner diplomayinner tezer պատվիրել աշխատանքներ description_1 <ol> <li>Barnet, Sylvan (1979), A Short Guide to Writing About Literature, Fourth Edition, Boston: Little, Brown, &amp; Co.</li> <li>Black, Max, 1979. More about metaphor, ln: A. Ortony, ed., Metaphor and thought, 19-43. Cambridge:Cambridge University Press.)</li> <li>Brooks, Cleanth and Robert Penn Warren (1960), Understanding Poetry: Third Edition, New York: Holt, Rinehart, and Winston.</li> <li>Cook, Guy. 1996 [1992]. The Discourse of Advertising. London: Routledge</li> <li>Cuddon, J. A. (1999). The Penguin Dictionary of Literary Terms and Literary Theory. London: Penguin Books Ltd.</li> <li>Cuddon, J. A, Rafey Habib and Matthew Birchwood. A dictionary of literary terms and literary theory. Hoboken, N.J.: John Wiley &amp; Sons, 2013. Print.</li> <li>Damasio, A.R. (1994) Descartes&rsquo; Error . New York: G.P. Putnam</li> <li>Ding, X. (2003). Stylistic Features of the Advertising Slogan. Accessed on 10 January 2014. Availablefrom the Internet: &lt;http://www.translationdirectory.com/article49.htm&gt;</li> <li>Durgee, Jeffrey F. (1986/7) &quot;Point of View: Using Creative Wanting Techniques in Focus Groups,&quot; Journal of Advertising Research, December/January, 57-64.</li> <li>Forceville, C. (1996) Pictorial Metaphor in Advertising. London: Routledge.</li> <li>Galperin, I. R. (1977). Stylistics (2nd ed.). Moscow: Higher School Press.,</li> <li>Goddard, A. (1998) 2 &deg;d ed. The language of advertising. London: Routledge. Grant</li> <li>Hugh C. Holman, A Handbook to Literature, New York: The Odyssey Press, 1972</li> <li>Israel, M., Harding, J. R., &amp; Tobin, V. (2004). On simile. In M. Achard, &amp; S. Kemmer (Eds.), Language, culture, and mind (pp. 123-135). Stanford: CSLI Publications.</li> <li>Johnson, J. Douglas, &quot;Advertising Today&quot;, Chicago: Science Research Associates, 1978</li> <li>Han, S.-P. &amp; Shavitt, S. (1994) Persuasion and culture: advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30, pp. 326&ndash;350</li> <li>Korg, Jacob (1962), An Introduction to Poetry, New York: Holt, Rinehart and Winston.</li> <li>Lakoff, George and Mark Johnson, 1980. Metaphors we live by. Chicago, IL: University of Chicago Press.</li> <li>Leech, G. (1966). English in advertising. London: Longman.</li> <li>Leech, G., &amp; Short, M. (1981). Style in fiction: A linguistic introduction to English fictional prose. London: Longman.</li> <li>Leiss, William, Stephen Kline, and Sut Jhally (1986), Social Communication in Advertising: Persons, Products, and Images of Well-Being, Toronto: Methuen Publications.</li> <li>McQuarrie, Edward and Barbara Phillips. 2005. &ldquo;Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words.&rdquo; Journal of Advertising 34 (2): 7-21.</li> <li>Miller, G. 1993 (1979). Images and models, similes and metaphors, ed. A. Ortony, 357-400</li> <li>Miracle, G.E. (1987) Feel-do-learn: an alternative sequence underlying Japanese consumer response to television commercials, in Feasley, F. (ed.) Proceedings of the 1987 Conference of the American Academy of Advertising, USA, pp. R73&ndash;R78.</li> <li>Myers, G. (1997). Words in Ads. London: Hodder Arnold.</li> <li>McQuarrie, Edward F and Barbara J Phillips. <em>Go figure! New directions in advertising rhetoric</em>. Armonk, N.Y.: M.E. Sharpe, 2008. Print.</li> <li>Praet, C.L.C. (2001) Japanese advertising, the world&rsquo;s number one celebrity showcase? A cross-cultural comparison of the frequency of celebrity appearances in TV advertising, in Roberts, M. &amp; King, R.L. (eds) Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising. Kisarazu, Japan, pp. 6&ndash;13.</li> <li>Redfern, W., 1982. Puns: More Senses Than One. London: Penguin Books Ltd.. Puns</li> <li>Sapir, Edward (1949), Language: An Introduction to the Study of Speech, New York: Harcourt, Brace &amp; World, Inc.</li> <li>Shostack, G. Lynn (1977), &quot;Breaking Free from Product Marketing,&quot; Journal of Marketing, 41 (April), 73-80.</li> <li>Sosnovskaya, V. B. (1974). Analytical reading. Moscow: Higher School.</li> <li>Stern Barbara B. (1988) ,&quot;Figurative Language in Services Advertising: the Nature and Uses of Imagery&quot;, in NA - Advances in Consumer Research Volume 15, eds. Micheal J. Houston, Provo, UT : Association for Consumer Research, Pages: 185-190.</li> <li>Schacter, D.L. (1996)Searching for Memory. USA: Perseus Books.</li> <li>Shapiro, S., MacInnis, D.J. &amp; Heckler, S.E. (1997) The effects of incidental ad exposure on the formation of consideration sets.Journal of Consumer Research June, p. 102.</li> <li>Sternkopf, Sylva-Miche`le. English in marketing. Berlin: Frank &amp; Timme, 2005. Print.</li> <li>William M. Advertising. second edition. New York: Macmillan Publishing Company, 1984</li> <li>Vestergard, Torben, Schroder, Kim. 1985. The Language of Advertising. New York: Basil Blackwell Inc.</li> <li>Widdowson, H.G. 2000 [1996]. Linguistics. Oxford: Oxford University Press</li> <li>Zhou, S., Zhou, P. &amp; Xue, F. (2005) Visual differences in US and Chinese television commercials. Journal of Advertising, 34(1), pp. 111&ndash;119.</li> </ol> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> description_2 <p>Introduction</p> <p>Chapter 1</p> <p>Advertisement</p> <p>1.1. General Features of Advertising</p> <p>1.2. Methods of Persuasion in Advertising</p> <p>Chapter 2</p> <p>Linguistic Techniques Used in Advertisement</p> <p>&nbsp;2.1. Stylistic Devices Used in Advertisement</p> <p>2.2.Syntactic Features of Advertisement Texts</p> <p>2.3&nbsp; Lexical Features of Advertisement Texts</p> <p>Conclusion</p> <p>References&nbsp; &nbsp;</p> <p>&nbsp;</p> title_arm Peculiarities in advertisement title_eng convertot_1 Peculiarities in advertisement convertot_2 Peculiarities in advertisement convertot_3 Peculiarities in advertisement convertot_4 Peculiarities in advertisement convertot_5 Peculiarities in advertisement convertot_6 Peculiarities in advertisement convertot_7 Peculiarities in advertisement convertot_8 Peculiarities in advertisement convertot_9 Peculiarities in advertisement convertot_10 Peculiarities in advertisement convertot_11 Peculiarities in advertisement convertot_13 Peculiarities in advertisement convertot_14 Peculiarities in advertisement convertot_15 Peculiarities in advertisement convertot_16 Peculiarities in advertisement convertot_17 Peculiarities in advertisement convertot_18 Peculiarities in advertisement