Մուտք


Մենք հանդիսանում ենք կապող օղակ հեղինակների և պատվիրատուների միջև:

Մեր կայքում դուք կարող եք պատվիրել նյութեր՝ ուղղիղ կապ հաստատելով մասնագետներից ցանկացածի հետ:
    The study of advertisements for children

    Ռեֆերատ | Անգլերեն

    The study of advertisements for children

    Էջերի քանակ: 18

    Կոդ: #26345

    3600 դր.




    Բովանդակություն
    Օգտագործված գրականության ցանկ

    References

     

    1. Adebayo, O.A. (2000). Understanding Statistics, JAS publishers, Lagos.
    2. Andrew, D. (2004). How to get ahead in advertising.
    3. ADnews monthly publication; publisher Chris Doghudje, No. 135, April.
    4. Andrews, J. Craig, Akhter, Syed H., Durvasula, Srinivas, & Muehling, Darrel D. (1992). “The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising,” Journal of Advertising, 14(1), 45-58.
    5. Anonymous, (n.d). Forms of Advertisement,’ accessed in January, 2012. http://xperiencemedia.blogspot.com/2009/03/forms-of-advertising.html
    6. Armstrong, Gary M. and Brucks, M. (1988). "Dealing With Children's Advertising: Public Policy Issues and Alternatives," Journal of Public Policy & Marketing, 7, 98-113.
    7. Arnould, E. J., Price, L. L., & Zinkhan, G. M. (2002). Consumers (1st ed.). NY: McGraw-Hill.
    8. Atkin, C. K. (1975). The Effects of Television Advertising on Children. Final Report, Michigan State University, December, East Lansing, Michigan.
    9. Atkin, C. K. (1982). Television advertising and socialization to consumer roles. In: D. Pearl (Ed.), Television and behaviour: Ten years of scientific progress and implications for the eighties (pp. 191-200). Rockland, MD: National Institute of Mental Health.
    10. Barrie, G & Adrian F., (1998). “Children as consumers: a psychological analysis of the young people's market,” Journal of social psychology, Routledge, (14, 3): 200-216.
    11. Bigda, C. (2005). 5 Ways to protect kids, Money, Vol. 34 Issue 3, p91.
    12. Boatright, J. R. (1993). Ethics and the Conduct of Business, New Jersey: Prentice-Hall Publishers.
    13. Borzekowski, D. L & Bayer, A. M, “Body image and media use among adolescents,” Journal of Adolescents Medical Clinic, p. 289-313. Broadcast Advertisers' Report, Network TV, (4th Quarter, 1975).
    14. Butter, E. J., Paula M. P, Robert H. S, & Roger K. G., (1981). “Discrimination of Television programs and commercials by preschool children,” Journalism of Advertising Research, (21, 2), pp. 53-56.
    15. Caudill, W. A. & Carmi, S. (1973). "Child Behavior and Child Rearing in Japan and the United States: An Interim Report," Journal of Mental and Nervous Disease, (157, 5), pp.323-338
    16. Demsetz, H. (1947). “The Economic Value of Advertising,” Journal of Advertising and Society, Edited in Yale Brozen, New York: New York University Press, pp. 25-42.
    17. Devereux, E. C., Urie, B & Robert R. R., (1969). "Child-rearing in England and the United States: A Cross-National Comparison," Journal of Marriage and the Family,(26, 2) 31 (May), p. 257-270
    18. Dittmann, M. (2004). Advertising Recommendations, American Psychological Association (35, 6),59. Erin, E., (1997). “Toward a General Theory of the Ethics of Children's Advertising,” The University of Mississippi, pp. 1-11.
    19. Ferrell, O.C. & Larry, G. G., (1985). "A Contingency Framework for Understanding Ethical Decision Making in Marketing," Journal of Marketing, (55, 3), 49 (Summer), 87-96.
    20. Ferrell, O. C., Gresham, L., and Fraedrich, J. (1989). A Synthesis of Ethical Decision Models for Marketing; Journal of MicroMarketing, (Fall): 55-64
    21. Flavell, J. H., (1985). Cognitive Development, Englewood Cliffs, NJ- Prentice-Hall Goldberg, M. E. & Gom, J. G., (1978). “Some Unintended Consequences of TV Advertising to Children,” Journal of Consumer Research, (34, 5)p. 22- 29.
    22. Herbig & Kramer, (1994). The effect of information overload on the innovation of choice process. The Journal of Consumer Marketing, 11(2),45.
    23. Hunt, S. D. & Vitell, J. S., (1986). "A General Theory of Marketing Ethics," Journal of Macro marketing, (63, 3), 6 (Spring), 5-16.
    24. Isler, L., Popper, E. &Ward, S. (1979). "Children's Purchase Requests and Parental Responses: Results from a Diary Study," working paper, Cambridge, Mass.: Marketing Science Institute.
    25. Jacobson, M. F. & Mazur, L. A. (1995). Marketing madness: A survival guide for a consumer society. Boulder: Westview Press. Joyner, J. (2011). “Outside the Beltway; Al Franken Distorts CDC Study to Claim Distortion of Study,” July 20.
    26. Keeney, T. J., Cannizzo, S. R., & Flavell, H. J., (1967). "Spontaneous and Induced Verbal Rehearsal in a Recall Task," Child Development, (38), pp. 953-966.
    27. Krizan, A. C., Merrier, P., Logan, J., & Williams, K. (2008). Business Communication (7thEd), Thomson South-Western, Canada. Kunkel, D. (2001). Children and television advertising. In: D.G. Singer & J. L. Singer (Eds.) The Handbook of children and media (pp. 375-393). Thousand Oaks, CA: Sage.
    28. Kurtz, D. L. (2008). Principles of Contemporary Marketing (Stud Ed), Thomson South-Western, China.
    29.  Larreche, B. W., (1998). Marketing Management, North American, McGraw-Hill, 3rd Edition.
    30. Lauro, P.W. (1999). Coaxing the smile that sells: Baby wranglers in demand in marketing for children. New York Times, November 1. Facts attributed to psychologist James McNeal. Mackay, A. R. (2005). Practise of Advertising (5th Ed.), Etevier ltd, UK. pp. 332-346.
    31. Maher, J. K., Herbst, K. C., Childs, N. M., and Finn, S. (2008). Racial Stereotypes in Children’s Television Commercials, Journal of Advertising Research (48, 1), p. 80-93.
    32. Maslow, A. (1970). Motivation and Personality (2nd Ed.), Harper & Row, NY. MacRury, I. (2009). Advertising. USA: Routledge.
    33. McDonald, M. & Lavelle, M. (2001, July 30). Call it 'Kid-fluence.' U.S. News and World Report, 131 (4), 32-34. Retrieved October 14, 2012, from Academic Search Premiere database. Neely, S. M., & Schumann, D. W. (Fall2004). Using animated spokes-characters in advertising to young children, Journal of Advertising, Vol. 33, Issue 3, page 7.
    34. Nixon, B. (2004). ‘Advertising and marketing to children: everybody’s business,’ Journal of Advertising Ethics, (24, 3) pp. 19-25.
    35. Pechmann, C., and Zhoa, G., Goldberg, M. E., & Reibling, E. T. (2003). What to convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to identify Effective Message, Journal of Marketing (67, 2), 1-18.
    36. Peter, J. P. & Olson, C. J. (2005). Consumer Behavior & Marketing Strategy (7th Ed), McGraw-Hill, Irwin. P. 5, 196, 356.
    37. Petty, R. E., Caccioppo, J. T., & Schumann, D. (1983). "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, 10, 13546.
    38. Petty, R. E. & John T. C. (1981). “Attitudes and Persuasion: Classic and Contemporary Approaches,” Dubuque, IA: William C. Brown
    39. Robbs, B. (2007). "Advertising." Microsoft® Student 2008 [DVD]. Redmond, WA: Microsoft Corporation Robertson, T. S. (1979). "Parental Mediation of Television Advertising Effects," Journal of Communication, (31, 6), pp. 12-25.
    40. Robertson, T. (1980) ‘Television advertising and parent- child relations’ in Adler et al. op. cit.
    41. Roedder, D. L. (1981). "Difference in Children's Responses to Television Advertising: An Information-Processing Approach," Journal of Consumer Research, (22,5); 144-153
    42. Roedder, D. L., Sternthal, B., & Calder, B. J. (1983). "Attitude-Behavior Consistency in Children's Responses to Television Advertising, "Journal of Marketing Research, 20 (November), 337-349.
    43. Rosemary, D. (2004). ’What advertising means to children,’ Journal of advertising, (32, 2), pp. 41-50.
    44. Ross, R. P. (Jul-Sept 1984).When celebrity talk, children listen: An experimental analysis of children’s response to TV ads with celebrity endorsement. Journal of Applied Developmental Psychology, 5(3). Jul-Sep 1984, 185-202.
    45. Rossiter, J. R. (1979). "Does TV Advertising Affect Children?" Journal of Advertising Research, (41, 6)19 (February), 43-49.
    46. Rossiter, J. R. (1998). Advertising communication & promotion management. . (2nd ed) Singapore: Irwin McGraw-hill.
    47. Scott, W., Thomas, S. R., Donna, M. K., & Huber, T. G. (1986). "Children's Purchase Requests And Parental Yielding: A Cross-National Study", eds. Richard J. Lutz, Provo, UT: journal of Consumer Research, 13 (1), 629-632.
    48. Slessareva, L. (2005). Automatic attitude activation methods yield emotional response to ads. Marketing News, Vol.39 (Issue 2), p59.
    49. Stephens, N. & Stutts, A. M. (1982). “Preschoolers’ Ability to Distinguish between TelevisionProgramming and commercials,” Journal of Advertising, (11, 2), p. 16-26.
    50. Sudharshan, D. (1998). Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation, Prentice hall, UK. pp. 147.
    51. Sunil, M. & Sandra, T. (1977). "Determinants Of Children's Influence On Mothers' Buying Behavior", journal of Consumer Research, (4, 1), eds. William D. Perreault, Jr., Atlanta : Association for Consumer Research, P. 56-60.
    52. Telser, L. G. (1974). “Advertising and the Consumer.” Journal of Advertising and Society, (12, 4), Ed by Yale Brozen. New York: New York University Press. Ward, S., Robertson, T.S., Klees, D. M., & Gatignon, H. (1986). “Children’s Purchase Requests and Parental Yielding: A Cross National Study.” Advances in Consumer Research, 13, 365-369.
    53. Wells. H. G. (n.d.). BrainyQuote.com. Retrieved March 20, 2012, from BrainyQuote.com Web site: http://www.brainyquote.com/quotes/authors/h/h_g_wells.html
    54. Wells, D. W. & LoSciuto, A. L. (1966). "Direct Observation of Purchasing Behavior," Journal of Marketing Research, (52,3); 227-233.
    55. White, R. (2000). Advertising. Great Britain: McGraw-hill Limited. Wright, P. L. (1973). "The Cognitive Processes Mediating Acceptance of Advertising," Journal of Marketing Research, (62,3); 53-62.
    56.  Yuvarani, R. (2009). “Family influences & decision making,” Journal of Marketing Research, (12, 5), Periyar University, Salem, July 4.

    CONTENTS

     

    Introduction

    Chapter 1. Literature Review, Forms of Advertisement

    1. Children Advertisement and its Effects
    2. Positive Effects
    3. Negative Effects

    Chapter 2. Parental influence on children advertisements

    Conclusion

    References

    Եթե կայքում տեղադրված ինֆորմացիյան բավարար չէ հասկանալու համար նյութի պարունակությունը ուղարկեք հարցում և մեր մասնագետները կարճ ժամանակում կուղարկեն Ձեզ անրաժեշտ ինֆորմացիյան:
    Ուղարկել հարցում

    Եթե այս նյութը այն չէ ինչ դուք փնտրում էիք, ապա դուք կարող եք այն պատվիրել www.referat.am կայքում գրանցված մասնագետներից ցանկացածին շատ մատչելի և հուսալի (ողղիղ կապ մասնագետի հետ) եղանակներով:
    Պատվիրել նյութ

    Գնել նյութը


    Լրացրեք բոլոր դաշտերը
    Ձեր պատվերը հաջողությամբ ընդունված է: Մեր մասնագետները կարճ ժամանակ հետո կապ կհաստատեն Ձեզ հետ:

    referat.am kursayinner referatner diplomayinner tezer պատվիրել աշխատանքներ description_1 <p><strong>References</strong></p> <p>&nbsp;</p> <ol> <li>Adebayo, O.A. (2000). Understanding Statistics, JAS publishers, Lagos.</li> <li>Andrew, D. (2004). How to get ahead in advertising.</li> <li>ADnews monthly publication; publisher Chris Doghudje, No. 135, April.</li> <li>Andrews, J. Craig, Akhter, Syed H., Durvasula, Srinivas, &amp; Muehling, Darrel D. (1992). &ldquo;The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising,&rdquo; Journal of Advertising, 14(1), 45-58.</li> <li>Anonymous, (n.d). Forms of Advertisement,&rsquo; accessed in January, 2012. <a href="http://xperiencemedia.blogspot.com/2009/03/forms-of-advertising.html">http://xperiencemedia.blogspot.com/2009/03/forms-of-advertising.html</a></li> <li>Armstrong, Gary M. and Brucks, M. (1988). &quot;Dealing With Children&#39;s Advertising: Public Policy Issues and Alternatives,&quot; Journal of Public Policy &amp; Marketing, 7, 98-113.</li> <li>Arnould, E. J., Price, L. L., &amp; Zinkhan, G. M. (2002). Consumers (1st ed.). NY: McGraw-Hill.</li> <li>Atkin, C. K. (1975). The Effects of Television Advertising on Children. Final Report, Michigan State University, December, East Lansing, Michigan.</li> <li>Atkin, C. K. (1982). Television advertising and socialization to consumer roles. In: D. Pearl (Ed.), Television and behaviour: Ten years of scientific progress and implications for the eighties (pp. 191-200). Rockland, MD: National Institute of Mental Health.</li> <li>Barrie, G &amp; Adrian F., (1998). &ldquo;Children as consumers: a psychological analysis of the young people&#39;s market,&rdquo; Journal of social psychology, Routledge, (14, 3): 200-216.</li> <li>Bigda, C. (2005). 5 Ways to protect kids, Money, Vol. 34 Issue 3, p91.</li> <li>Boatright, J. R. (1993). Ethics and the Conduct of Business, New Jersey: Prentice-Hall Publishers.</li> <li>Borzekowski, D. L &amp; Bayer, A. M, &ldquo;Body image and media use among adolescents,&rdquo; Journal of Adolescents Medical Clinic, p. 289-313. Broadcast Advertisers&#39; Report, Network TV, (4th Quarter, 1975).</li> <li>Butter, E. J., Paula M. P, Robert H. S, &amp; Roger K. G., (1981). &ldquo;Discrimination of Television programs and commercials by preschool children,&rdquo; Journalism of Advertising Research, (21, 2), pp. 53-56.</li> <li>Caudill, W. A. &amp; Carmi, S. (1973). &quot;Child Behavior and Child Rearing in Japan and the United States: An Interim Report,&quot; Journal of Mental and Nervous Disease, (157, 5), pp.323-338</li> <li>Demsetz, H. (1947). &ldquo;The Economic Value of Advertising,&rdquo; Journal of Advertising and Society, Edited in Yale Brozen, New York: New York University Press, pp. 25-42.</li> <li>Devereux, E. C., Urie, B &amp; Robert R. R., (1969). &quot;Child-rearing in England and the United States: A Cross-National Comparison,&quot; Journal of Marriage and the Family,(26, 2) 31 (May), p. 257-270</li> <li>Dittmann, M. (2004). Advertising Recommendations, American Psychological Association (35, 6),59. Erin, E., (1997). &ldquo;Toward a General Theory of the Ethics of Children&#39;s Advertising,&rdquo; The University of Mississippi, pp. 1-11.</li> <li>Ferrell, O.C. &amp; Larry, G. G., (1985). &quot;A Contingency Framework for Understanding Ethical Decision Making in Marketing,&quot; Journal of Marketing, (55, 3), 49 (Summer), 87-96.</li> <li>Ferrell, O. C., Gresham, L., and Fraedrich, J. (1989). A Synthesis of Ethical Decision Models for Marketing; Journal of MicroMarketing, (Fall): 55-64</li> <li>Flavell, J. H., (1985). Cognitive Development, Englewood Cliffs, NJ- Prentice-Hall Goldberg, M. E. &amp; Gom, J. G., (1978). &ldquo;Some Unintended Consequences of TV Advertising to Children,&rdquo; Journal of Consumer Research, (34, 5)p. 22- 29.</li> <li>Herbig &amp; Kramer, (1994). The effect of information overload on the innovation of choice process. The Journal of Consumer Marketing, 11(2),45.</li> <li>Hunt, S. D. &amp; Vitell, J. S., (1986). &quot;A General Theory of Marketing Ethics,&quot; Journal of Macro marketing, (63, 3), 6 (Spring), 5-16.</li> <li>Isler, L., Popper, E. &amp;Ward, S. (1979). &quot;Children&#39;s Purchase Requests and Parental Responses: Results from a Diary Study,&quot; working paper, Cambridge, Mass.: Marketing Science Institute.</li> <li>Jacobson, M. F. &amp; Mazur, L. A. (1995). Marketing madness: A survival guide for a consumer society. Boulder: Westview Press. Joyner, J. (2011). &ldquo;Outside the Beltway; Al Franken Distorts CDC Study to Claim Distortion of Study,&rdquo; July 20.</li> <li>Keeney, T. J., Cannizzo, S. R., &amp; Flavell, H. J., (1967). &quot;Spontaneous and Induced Verbal Rehearsal in a Recall Task,&quot; Child Development, (38), pp. 953-966.</li> <li>Krizan, A. C., Merrier, P., Logan, J., &amp; Williams, K. (2008). Business Communication (7thEd), Thomson South-Western, Canada. Kunkel, D. (2001). Children and television advertising. In: D.G. Singer &amp; J. L. Singer (Eds.) The Handbook of children and media (pp. 375-393). Thousand Oaks, CA: Sage.</li> <li>Kurtz, D. L. (2008). Principles of Contemporary Marketing (Stud Ed), Thomson South-Western, China.</li> <li>&nbsp;Larreche, B. W., (1998). Marketing Management, North American, McGraw-Hill, 3rd Edition.</li> <li>Lauro, P.W. (1999). Coaxing the smile that sells: Baby wranglers in demand in marketing for children. New York Times, November 1. Facts attributed to psychologist James McNeal. Mackay, A. R. (2005). Practise of Advertising (5th Ed.), Etevier ltd, UK. pp. 332-346.</li> <li>Maher, J. K., Herbst, K. C., Childs, N. M., and Finn, S. (2008). Racial Stereotypes in Children&rsquo;s Television Commercials, Journal of Advertising Research (48, 1), p. 80-93.</li> <li>Maslow, A. (1970). Motivation and Personality (2nd Ed.), Harper &amp; Row, NY. MacRury, I. (2009). Advertising. USA: Routledge.</li> <li>McDonald, M. &amp; Lavelle, M. (2001, July 30). Call it &#39;Kid-fluence.&#39; U.S. News and World Report, 131 (4), 32-34. Retrieved October 14, 2012, from Academic Search Premiere database. Neely, S. M., &amp; Schumann, D. W. (Fall2004). Using animated spokes-characters in advertising to young children, Journal of Advertising, Vol. 33, Issue 3, page 7.</li> <li>Nixon, B. (2004). &lsquo;Advertising and marketing to children: everybody&rsquo;s business,&rsquo; Journal of Advertising Ethics, (24, 3) pp. 19-25.</li> <li>Pechmann, C., and Zhoa, G., Goldberg, M. E., &amp; Reibling, E. T. (2003). What to convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to identify Effective Message, Journal of Marketing (67, 2), 1-18.</li> <li>Peter, J. P. &amp; Olson, C. J. (2005). Consumer Behavior &amp; Marketing Strategy (7th Ed), McGraw-Hill, Irwin. P. 5, 196, 356.</li> <li>Petty, R. E., Caccioppo, J. T., &amp; Schumann, D. (1983). &quot;Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement,&quot; Journal of Consumer Research, 10, 13546.</li> <li>Petty, R. E. &amp; John T. C. (1981). &ldquo;Attitudes and Persuasion: Classic and Contemporary Approaches,&rdquo; Dubuque, IA: William C. Brown</li> <li>Robbs, B. (2007). &quot;Advertising.&quot; Microsoft&reg; Student 2008 [DVD]. Redmond, WA: Microsoft Corporation Robertson, T. S. (1979). &quot;Parental Mediation of Television Advertising Effects,&quot; Journal of Communication, (31, 6), pp. 12-25.</li> <li>Robertson, T. (1980) &lsquo;Television advertising and parent- child relations&rsquo; in Adler et al. op. cit.</li> <li>Roedder, D. L. (1981). &quot;Difference in Children&#39;s Responses to Television Advertising: An Information-Processing Approach,&quot; Journal of Consumer Research, (22,5); 144-153</li> <li>Roedder, D. L., Sternthal, B., &amp; Calder, B. J. (1983). &quot;Attitude-Behavior Consistency in Children&#39;s Responses to Television Advertising, &quot;Journal of Marketing Research, 20 (November), 337-349.</li> <li>Rosemary, D. (2004). &rsquo;What advertising means to children,&rsquo; Journal of advertising, (32, 2), pp. 41-50.</li> <li>Ross, R. P. (Jul-Sept 1984).When celebrity talk, children listen: An experimental analysis of children&rsquo;s response to TV ads with celebrity endorsement. Journal of Applied Developmental Psychology, 5(3). Jul-Sep 1984, 185-202.</li> <li>Rossiter, J. R. (1979). &quot;Does TV Advertising Affect Children?&quot; Journal of Advertising Research, (41, 6)19 (February), 43-49.</li> <li>Rossiter, J. R. (1998). Advertising communication &amp; promotion management. . (2nd ed) Singapore: Irwin McGraw-hill.</li> <li>Scott, W., Thomas, S. R., Donna, M. K., &amp; Huber, T. G. (1986). &quot;Children&#39;s Purchase Requests And Parental Yielding: A Cross-National Study&quot;, eds. Richard J. Lutz, Provo, UT: journal of Consumer Research, 13 (1), 629-632.</li> <li>Slessareva, L. (2005). Automatic attitude activation methods yield emotional response to ads. Marketing News, Vol.39 (Issue 2), p59.</li> <li>Stephens, N. &amp; Stutts, A. M. (1982). &ldquo;Preschoolers&rsquo; Ability to Distinguish between TelevisionProgramming and commercials,&rdquo; Journal of Advertising, (11, 2), p. 16-26.</li> <li>Sudharshan, D. (1998). Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation, Prentice hall, UK. pp. 147.</li> <li>Sunil, M. &amp; Sandra, T. (1977). &quot;Determinants Of Children&#39;s Influence On Mothers&#39; Buying Behavior&quot;, journal of Consumer Research, (4, 1), eds. William D. Perreault, Jr., Atlanta : Association for Consumer Research, P. 56-60.</li> <li>Telser, L. G. (1974). &ldquo;Advertising and the Consumer.&rdquo; Journal of Advertising and Society, (12, 4), Ed by Yale Brozen. New York: New York University Press. Ward, S., Robertson, T.S., Klees, D. M., &amp; Gatignon, H. (1986). &ldquo;Children&rsquo;s Purchase Requests and Parental Yielding: A Cross National Study.&rdquo; Advances in Consumer Research, 13, 365-369.</li> <li>Wells. H. G. (n.d.). BrainyQuote.com. Retrieved March 20, 2012, from BrainyQuote.com Web site: <a href="http://www.brainyquote.com/quotes/authors/h/h_g_wells.html">http://www.brainyquote.com/quotes/authors/h/h_g_wells.html</a></li> <li>Wells, D. W. &amp; LoSciuto, A. L. (1966). &quot;Direct Observation of Purchasing Behavior,&quot; Journal of Marketing Research, (52,3); 227-233.</li> <li>White, R. (2000). Advertising. Great Britain: McGraw-hill Limited. Wright, P. L. (1973). &quot;The Cognitive Processes Mediating Acceptance of Advertising,&quot; Journal of Marketing Research, (62,3); 53-62.</li> <li>&nbsp;Yuvarani, R. (2009). &ldquo;Family influences &amp; decision making,&rdquo; Journal of Marketing Research, (12, 5), Periyar University, Salem, July 4.</li> </ol> description_2 <p><strong>CONTENTS</strong></p> <p>&nbsp;</p> <p><strong>Introduction</strong></p> <p><strong>Chapter 1. Literature Review, Forms of Advertisement</strong></p> <ol> <li><strong>Children Advertisement and its Effects</strong></li> <li><strong>Positive Effects</strong></li> <li><strong>Negative Effects</strong></li> </ol> <p><strong>Chapter 2. Parental influence on children advertisements</strong></p> <p><strong>Conclusion</strong></p> <p><strong>References</strong></p> title_arm The study of advertisements for children title_eng convertot_1 The study of advertisements for children convertot_2 The study of advertisements for children convertot_3 The study of advertisements for children convertot_4 The study of advertisements for children convertot_5 The study of advertisements for children convertot_6 The study of advertisements for children convertot_7 The study of advertisements for children convertot_8 The study of advertisements for children convertot_9 The study of advertisements for children convertot_10 The study of advertisements for children convertot_11 The study of advertisements for children convertot_13 The study of advertisements for children convertot_14 The study of advertisements for children convertot_15 The study of advertisements for children convertot_16 The study of advertisements for children convertot_17 The study of advertisements for children convertot_18 The study of advertisements for children