referat.am kursayinner referatner diplomayinner tezer պատվիրել աշխատանքներ description_1 <p><strong>Bibliography</strong></p> <p>&nbsp;</p> <p>Barnet, Sylvan (1979), A Short Guide to Writing About Literature, Fourth Edition, Boston: Little, Brown, &amp; Co.</p> <p>Black, Max, 1979. More about metaphor, ln: A. Ortony, ed., Metaphor and thought, 19-43. Cambridge:Cambridge University Press.)</p> <p>Brooks, Cleanth and Robert Penn Warren (1960), Understanding Poetry: Third Edition, New York: Holt, Rinehart, and Winston.</p> <p>Cook, Guy. 1996 [1992]. The Discourse of Advertising. London: Routledge</p> <p>Cuddon, J. A. (1999). The Penguin Dictionary of Literary Terms and Literary Theory. London: Penguin Books Ltd.</p> <p>Damasio, A.R. (1994) Descartes&rsquo; Error . New York: G.P. Putnam</p> <p>Ding, X. (2003). Stylistic Features of the Advertising Slogan. Accessed on 10 January 2014. Availablefrom the Internet: &lt;http://www.translationdirectory.com/article49.htm&gt;</p> <p>Durgee, Jeffrey F. (1986/7) &quot;Point of View: Using Creative Wanting Techniques in Focus Groups,&quot; Journal of Advertising Research, December/January, 57-64.</p> <p>Forceville, C. (1996) Pictorial Metaphor in Advertising. London: Routledge.</p> <p>Galperin, I. R. (1977). Stylistics (2nd ed.). Moscow: Higher School Press.,</p> <p>Goddard, A. (1998) 2 &deg;d ed. The language of advertising. London: Routledge. Grant</p> <p>Hugh C. Holman, A Handbook to Literature, New York: The Odyssey Press, 1972</p> <p>Israel, M., Harding, J. R., &amp; Tobin, V. (2004). On simile. In M. Achard, &amp; S. Kemmer (Eds.), Language, culture, and mind (pp. 123-135). Stanford: CSLI Publications.</p> <p>Johnson, J. Douglas, &quot;Advertising Today&quot;, Chicago: Science Research Associates, 1978</p> <p>Han, S.-P. &amp; Shavitt, S. (1994) Persuasion and culture: advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30, pp. 326&ndash;350</p> <p>Korg, Jacob (1962), An Introduction to Poetry, New York: Holt, Rinehart and Winston.</p> <p>Lakoff, George and Mark Johnson, 1980. Metaphors we live by. Chicago, IL: University of Chicago Press.</p> <p>Leech, G. (1966). English in advertising. London: Longman.</p> <p>Leech, G., &amp; Short, M. (1981). Style in fiction: A linguistic introduction to English fictional prose. London: Longman.</p> <p>Leiss, William, Stephen Kline, and Sut Jhally (1986), Social Communication in Advertising: Persons, Products, and Images of Well-Being, Toronto: Methuen Publications.</p> <p>McQuarrie, Edward and Barbara Phillips. 2005. &ldquo;Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words.&rdquo; Journal of Advertising 34 (2): 7-21.</p> <p>Miller, G. 1993 (1979). Images and models, similes and metaphors, ed. A. Ortony, 357-400</p> <p>Miracle, G.E. (1987) Feel-do-learn: an alternative sequence underlying Japanese consumer response to television commercials, in Feasley, F. (ed.) Proceedings of the 1987 Conference of the American Academy of Advertising, USA, pp. R73&ndash;R78.</p> <p>Miracle, G.E., Taylor, C.R. &amp; Chang, K.Y. (1992) Culture and advertising</p> <p>executions: a comparison of selected characteristics of Japanese and US television</p> <p>commercials. Journal of International Consumer Marketing, 4, pp. 89&ndash;113.</p> <p>Myers, G. (1997). Words in Ads. London: Hodder Arnold.</p> <p>Praet, C.L.C. (2001) Japanese advertising, the world&rsquo;s number one celebrity showcase? A cross-cultural comparison of the frequency of celebrity appearances in TV advertising, in Roberts, M. &amp; King, R.L. (eds) Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising. Kisarazu, Japan, pp. 6&ndash;13.</p> <p>Redfern, W., 1982. Puns: More Senses Than One. London: Penguin Books Ltd.. Puns</p> <p>Sapir, Edward (1949), Language: An Introduction to the Study of Speech, New York: Harcourt, Brace &amp; World, Inc.</p> <p>Shostack, G. Lynn (1977), &quot;Breaking Free from Product Marketing,&quot; Journal of Marketing, 41 (April), 73-80.</p> <p>Sosnovskaya, V. B. (1974). Analytical reading. Moscow: Higher School.</p> <p>Stern Barbara B. (1988) ,&quot;Figurative Language in Services Advertising: the Nature and Uses of Imagery&quot;, in NA - Advances in Consumer Research Volume 15, eds. Micheal J. Houston, Provo, UT : Association for Consumer Research, Pages: 185-190.</p> <p>Schacter, D.L. (1996)Searching for Memory. USA: Perseus Books.</p> <p>Shapiro, S., MacInnis, D.J. &amp; Heckler, S.E. (1997) The effects of incidental ad exposure on the formation of consideration sets.Journal of Consumer Research June, p. 102.</p> <p>William M. Advertising. second edition. New York: Macmillan Publishing Company, 1984</p> <p>Vestergard, Torben, Schroder, Kim. 1985. The Language of Advertising. New York: Basil Blackwell Inc.</p> <p>Widdowson, H.G. 2000 [1996]. Linguistics. Oxford: Oxford University Press</p> <p>Zhou, S., Zhou, P. &amp; Xue, F. (2005) Visual differences in US and Chinese television commercials. Journal of Advertising, 34(1), pp. 111&ndash;119.</p> description_2 <p><strong>Contents</strong></p> <p>Introduction</p> <p><strong>Chapter 1</strong></p> <p><strong>Advertisement Today</strong></p> <p>1.1. Some Features of Advertising</p> <p>1.2. Methods of Persuasion in Advertising</p> <p><strong>Chapter 2</strong></p> <p><strong>Linguistic Techniques Used in Advertisement for Influencing Consumers </strong></p> <p>2.1.Syntactic Features of Advertisement Texts</p> <p>2.2&nbsp; Lexical Features of Advertisement Texts</p> <p>2.3. Stylistic Devices Used in Advertisement</p> <p><strong>Chapter 3 </strong></p> <p><strong>Simile in Advertisement&nbsp;&nbsp; </strong></p> <p>3.1.Simile</p> <p>3.2. Some Peculiarities of the Use of Simile in Advertisement Texts</p> <p>&nbsp;</p> title_arm Simile in advertisement title_eng convertot_1 Simile in advertisement convertot_2 Simile in advertisement convertot_3 Simile in advertisement convertot_4 Simile in advertisement convertot_5 Simile in advertisement convertot_6 Simile in advertisement convertot_7 Simile in advertisement convertot_8 Simile in advertisement convertot_9 Simile in advertisement convertot_10 Simile in advertisement convertot_11 Simile in advertisement convertot_13 Simile in advertisement convertot_14 Simile in advertisement convertot_15 Simile in advertisement convertot_16 Simile in advertisement convertot_17 Simile in advertisement convertot_18 Simile in advertisement