Մուտք


Մենք հանդիսանում ենք կապող օղակ հեղինակների և պատվիրատուների միջև:

Մեր կայքում դուք կարող եք պատվիրել նյութեր՝ ուղղիղ կապ հաստատելով մասնագետներից ցանկացածի հետ:
    Simile in Advertisement-popoxvac

    Դիպլոմային | Անգլերեն

    Simile in Advertisement-popoxvac

    Էջերի քանակ: 52

    Կոդ: #25129

    26000 դր.




    Բովանդակություն
    Օգտագործված գրականության ցանկ

     

    1. Гаспарян С.К. Лингвопоэтика образного сравнения. Издание 2-е, исправленное, дополненное, изд.-во “Лусакн”, Ереван, 180 с.
    2. Barnet, Sylvan (1979), A Short Guide to Writing About Literature, Fourth Edition, Boston: Little, Brown, & Co.
    3. Black, Max, 1979. More about metaphor, ln: A. Ortony, ed., Metaphor and thought, 19-43. Cambridge:Cambridge University Press.)
    4. Brooks, Cleanth and Robert Penn Warren (1960), Understanding Poetry: Third Edition, New York: Holt, Rinehart, and Winston.
    5. Cook, Guy. 1996 [1992]. The Discourse of Advertising. London: Routledge
    6. Cuddon, J. A. (1999). The Penguin Dictionary of Literary Terms and Literary Theory. London: Penguin Books Ltd.
    7. Damasio, A.R. (1994) Descartes’ Error . New York: G.P. Putnam
    8. Ding, X. (2003). Stylistic Features of the Advertising Slogan. Accessed on 10 January 2014. Availablefrom the Internet: <http://www.translationdirectory.com/article49.htm>
    9. Durgee, Jeffrey F. (1986/7) "Point of View: Using Creative Wanting Techniques in Focus Groups," Journal of Advertising Research, December/January, 57-64.
    10. Forceville, C. (1996) Pictorial Metaphor in Advertising. London: Routledge.
    11. Galperin, I. R. (1977). Stylistics (2nd ed.). Moscow: Higher School Press.,
    12. Goddard, A. (1998) 2 °d ed. The language of advertising. London: Routledge. Grant
    13. Hugh C. Holman, A Handbook to Literature, New York: The Odyssey Press, 1972
    14. Israel, M., Harding, J. R., & Tobin, V. (2004). On simile. In M. Achard, & S. Kemmer (Eds.), Language, cul                                          ture, and mind (pp. 123-135). Stanford: CSLI Publications.
    15. Johnson, J. Douglas, "Advertising Today", Chicago: Science Research Associates, 1978
    16. Han, S.-P. & Shavitt, S. (1994) Persuasion and culture: advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30, pp. 326–350
    17. Korg, Jacob (1962), An Introduction to Poetry, New York: Holt, Rinehart and Winston.
    18. Lakoff, George and Mark Johnson, 1980. Metaphors we live by. Chicago, IL: University of Chicago Press.
    19. Leech, G. (1966). English in advertising. London: Longman.
    20. Leech, G., & Short, M. (1981). Style in fiction: A linguistic introduction to English fictional prose. London: Longman.
    21. Leiss, William, Stephen Kline, and Sut Jhally (1986), Social Communication in Advertising: Persons, Products, and Images of Well-Being, Toronto: Methuen Publications.
    22. McQuarrie, Edward and Barbara Phillips. 2005. “Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words.” Journal of Advertising 34 (2): 7-21.
    23. Miller, G. 1993 (1979). Images and models, similes and metaphors, ed. A. Ortony, 357-400
    24. Miracle, G.E. (1987) Feel-do-learn: an alternative sequence underlying Japanese consumer response to television commercials, in Feasley, F. (ed.) Proceedings of the 1987 Conference of the American Academy of Advertising, USA, pp. R73–R78.
    25. Miracle, G.E., Taylor, C.R. & Chang, K.Y. (1992) Culture and advertising
    26. executions: a comparison of selected characteristics of Japanese and US television
    27. commercials. Journal of International Consumer Marketing, 4, pp. 89–113.
    28. Myers, G. (1997). Words in Ads. London: Hodder Arnold.
    29. Praet, C.L.C. (2001) Japanese advertising, the world’s number one celebrity showcase? A cross-cultural comparison of the frequency of celebrity appearances in TV advertising, in Roberts, M. & King, R.L. (eds) Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising. Kisarazu, Japan, pp. 6–13.
    30. Redfern, W., 1982. Puns: More Senses Than One. London: Penguin Books Ltd.. Puns
    31. Sapir, Edward (1949), Language: An Introduction to the Study of Speech, New York: Harcourt, Brace & World, Inc.
    32. Shostack, G. Lynn (1977), "Breaking Free from Product Marketing," Journal of Marketing, 41 (April), 73-80.
    33. Sosnovskaya, V. B. (1974). Analytical reading. Moscow: Higher School.
    34. Stern Barbara B. (1988) ,"Figurative Language in Services Advertising: the Nature and Uses of Imagery", in NA - Advances in Consumer Research Volume 15, eds. Micheal J. Houston, Provo, UT : Association for Consumer Research, Pages: 185-190.
    35. Schacter, D.L. (1996)Searching for Memory. USA: Perseus Books.
    36. Shapiro, S., MacInnis, D.J. & Heckler, S.E. (1997) The effects of incidental ad exposure on the formation of consideration sets.Journal of Consumer Research June, p. 102.
    37. William M. Advertising. second edition. New York: Macmillan Publishing Company, 1984
    38. Vestergard, Torben, Schroder, Kim. 1985. The Language of Advertising. New York: Basil Blackwell Inc.
    39. Widdowson, H.G. 2000 [1996]. Linguistics. Oxford: Oxford University Press
    40. Zhou, S., Zhou, P. & Xue, F. (2005) Visual differences in US and Chinese television commercials. Journal of Advertising, 34(1), pp. 111–119.

    Ding, X. (2003). Stylistic Features of the Advertising Slogan. Accessed on 10 January 2014. Available from the Internet: <http://www.translationdirectory.com/article49.htm>

    Ильин, Поведение потребителей, 2003, //www.marketing.spb.ru

    Alexeeva, Nadezhda. Pravda.Ru_ http://english.pravda.ru/business/companies/05-02-2014/126762-good_advertising_psychological_manipulation-0/

    Irene A. Blake, Brainwashing-Style Techniques in Advertising, 2015  http://yourbusiness.azcentral.com/brainwashing-techniques-advertising-8941.html)

    Sullivan, Luke. Hey, Whipple, Squeeze This. A Guide to Creating Great Ads, 2008 http://www.pequenoguru.com.br/downloads/Hey%20Whipple%20Squeeze%20This%20-%20A%20Guide%20to%20Creating%20Great%20Ads%20-%200470190736.PDF

    http://home.cfl.rr.com/eghsap/apterms.html.

    http://www.buzzle.com/articles/effective-advertising-techniques-used-in-advertisements.html

    http://www. investorwords.com/129/advertising.html

    http://home.cfl.rr.com/eghsap/apterms.html

    American Heritage College Dictionary, 3r d ed. 1997. Houghton Mifflin.

    Եթե կայքում տեղադրված ինֆորմացիյան բավարար չէ հասկանալու համար նյութի պարունակությունը ուղարկեք հարցում և մեր մասնագետները կարճ ժամանակում կուղարկեն Ձեզ անրաժեշտ ինֆորմացիյան:
    Ուղարկել հարցում

    Եթե այս նյութը այն չէ ինչ դուք փնտրում էիք, ապա դուք կարող եք այն պատվիրել www.referat.am կայքում գրանցված մասնագետներից ցանկացածին շատ մատչելի և հուսալի (ողղիղ կապ մասնագետի հետ) եղանակներով:
    Պատվիրել նյութ

    Գնել նյութը


    Լրացրեք բոլոր դաշտերը
    Ձեր պատվերը հաջողությամբ ընդունված է: Մեր մասնագետները կարճ ժամանակ հետո կապ կհաստատեն Ձեզ հետ:

    referat.am kursayinner referatner diplomayinner tezer պատվիրել աշխատանքներ description_1 <p>&nbsp;</p> <ol> <li>Гаспарян С.К. Лингвопоэтика образного сравнения. Издание 2-е, исправленное, дополненное, изд.-во &ldquo;Лусакн&rdquo;, Ереван, 180 с.</li> <li>Barnet, Sylvan (1979), A Short Guide to Writing About Literature, Fourth Edition, Boston: Little, Brown, &amp; Co.</li> <li>Black, Max, 1979. More about metaphor, ln: A. Ortony, ed., Metaphor and thought, 19-43. Cambridge:Cambridge University Press.)</li> <li>Brooks, Cleanth and Robert Penn Warren (1960), Understanding Poetry: Third Edition, New York: Holt, Rinehart, and Winston.</li> <li>Cook, Guy. 1996 [1992]. The Discourse of Advertising. London: Routledge</li> <li>Cuddon, J. A. (1999). The Penguin Dictionary of Literary Terms and Literary Theory. London: Penguin Books Ltd.</li> <li>Damasio, A.R. (1994) Descartes&rsquo; Error . New York: G.P. Putnam</li> <li>Ding, X. (2003). Stylistic Features of the Advertising Slogan. Accessed on 10 January 2014. Availablefrom the Internet: &lt;http://www.translationdirectory.com/article49.htm&gt;</li> <li>Durgee, Jeffrey F. (1986/7) &quot;Point of View: Using Creative Wanting Techniques in Focus Groups,&quot; Journal of Advertising Research, December/January, 57-64.</li> <li>Forceville, C. (1996) Pictorial Metaphor in Advertising. London: Routledge.</li> <li>Galperin, I. R. (1977). Stylistics (2nd ed.). Moscow: Higher School Press.,</li> <li>Goddard, A. (1998) 2 &deg;d ed. The language of advertising. London: Routledge. Grant</li> <li>Hugh C. Holman, A Handbook to Literature, New York: The Odyssey Press, 1972</li> <li>Israel, M., Harding, J. R., &amp; Tobin, V. (2004). On simile. In M. Achard, &amp; S. Kemmer (Eds.), Language, cul&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ture, and mind (pp. 123-135). Stanford: CSLI Publications.</li> <li>Johnson, J. Douglas, &quot;Advertising Today&quot;, Chicago: Science Research Associates, 1978</li> <li>Han, S.-P. &amp; Shavitt, S. (1994) Persuasion and culture: advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30, pp. 326&ndash;350</li> <li>Korg, Jacob (1962), An Introduction to Poetry, New York: Holt, Rinehart and Winston.</li> <li>Lakoff, George and Mark Johnson, 1980. Metaphors we live by. Chicago, IL: University of Chicago Press.</li> <li>Leech, G. (1966). English in advertising. London: Longman.</li> <li>Leech, G., &amp; Short, M. (1981). Style in fiction: A linguistic introduction to English fictional prose. London: Longman.</li> <li>Leiss, William, Stephen Kline, and Sut Jhally (1986), Social Communication in Advertising: Persons, Products, and Images of Well-Being, Toronto: Methuen Publications.</li> <li>McQuarrie, Edward and Barbara Phillips. 2005. &ldquo;Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words.&rdquo; Journal of Advertising 34 (2): 7-21.</li> <li>Miller, G. 1993 (1979). Images and models, similes and metaphors, ed. A. Ortony, 357-400</li> <li>Miracle, G.E. (1987) Feel-do-learn: an alternative sequence underlying Japanese consumer response to television commercials, in Feasley, F. (ed.) Proceedings of the 1987 Conference of the American Academy of Advertising, USA, pp. R73&ndash;R78.</li> <li>Miracle, G.E., Taylor, C.R. &amp; Chang, K.Y. (1992) Culture and advertising</li> <li>executions: a comparison of selected characteristics of Japanese and US television</li> <li>commercials. Journal of International Consumer Marketing, 4, pp. 89&ndash;113.</li> <li>Myers, G. (1997). Words in Ads. London: Hodder Arnold.</li> <li>Praet, C.L.C. (2001) Japanese advertising, the world&rsquo;s number one celebrity showcase? A cross-cultural comparison of the frequency of celebrity appearances in TV advertising, in Roberts, M. &amp; King, R.L. (eds) Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising. Kisarazu, Japan, pp. 6&ndash;13.</li> <li>Redfern, W., 1982. Puns: More Senses Than One. London: Penguin Books Ltd.. Puns</li> <li>Sapir, Edward (1949), Language: An Introduction to the Study of Speech, New York: Harcourt, Brace &amp; World, Inc.</li> <li>Shostack, G. Lynn (1977), &quot;Breaking Free from Product Marketing,&quot; Journal of Marketing, 41 (April), 73-80.</li> <li>Sosnovskaya, V. B. (1974). Analytical reading. Moscow: Higher School.</li> <li>Stern Barbara B. (1988) ,&quot;Figurative Language in Services Advertising: the Nature and Uses of Imagery&quot;, in NA - Advances in Consumer Research Volume 15, eds. Micheal J. Houston, Provo, UT : Association for Consumer Research, Pages: 185-190.</li> <li>Schacter, D.L. (1996)Searching for Memory. USA: Perseus Books.</li> <li>Shapiro, S., MacInnis, D.J. &amp; Heckler, S.E. (1997) The effects of incidental ad exposure on the formation of consideration sets.Journal of Consumer Research June, p. 102.</li> <li>William M. Advertising. second edition. New York: Macmillan Publishing Company, 1984</li> <li>Vestergard, Torben, Schroder, Kim. 1985. The Language of Advertising. New York: Basil Blackwell Inc.</li> <li>Widdowson, H.G. 2000 [1996]. Linguistics. Oxford: Oxford University Press</li> <li>Zhou, S., Zhou, P. &amp; Xue, F. (2005) Visual differences in US and Chinese television commercials. Journal of Advertising, 34(1), pp. 111&ndash;119.</li> </ol> <p>Ding, X. (2003). Stylistic Features of the Advertising Slogan. Accessed on 10 January 2014. Available from the Internet: &lt;http://www.translationdirectory.com/article49.htm&gt;</p> <p>Ильин, Поведение потребителей, 2003, //www.marketing.spb.ru</p> <p>Alexeeva, Nadezhda. Pravda.Ru_ <a href="http://english.pravda.ru/business/companies/05-02-2014/126762-good_advertising_psychological_manipulation-0/">http://english.pravda.ru/business/companies/05-02-2014/126762-good_advertising_psychological_manipulation-0/</a></p> <p>Irene A. Blake, Brainwashing-Style Techniques in Advertising, 2015&nbsp; http://yourbusiness.azcentral.com/brainwashing-techniques-advertising-8941.html)</p> <p>Sullivan, Luke. Hey, Whipple, Squeeze This. A Guide to Creating Great Ads, 2008 <a href="http://www.pequenoguru.com.br/downloads/Hey%20Whipple%20Squeeze%20This%20-%20A%20Guide%20to%20Creating%20Great%20Ads%20-%200470190736.PDF">http://www.pequenoguru.com.br/downloads/Hey%20Whipple%20Squeeze%20This%20-%20A%20Guide%20to%20Creating%20Great%20Ads%20-%200470190736.PDF</a></p> <p><a href="http://home.cfl.rr.com/eghsap/apterms.html">http://home.cfl.rr.com/eghsap/apterms.html</a>.</p> <p>http://www.buzzle.com/articles/effective-advertising-techniques-used-in-advertisements.html</p> <p>http://www. investorwords.com/129/advertising.html</p> <p>http://home.cfl.rr.com/eghsap/apterms.html</p> <p>American Heritage College Dictionary, 3r d ed. 1997. Houghton Mifflin.</p> description_2 <p><a href="#_Toc420926963">Introduction</a></p> <p><a href="#_Toc420926964">Chapter 1. Some Features of Advertising</a></p> <p><a href="#_Toc420926965">1.1. Methods of Persuasion in Advertising</a></p> <p><a href="#_Toc420926966">Chapter 2. Linguistic Techniques Used in Advertisement</a></p> <p><a href="#_Toc420926967">2.1.Syntactic Features of Advertisement</a></p> <p><a href="#_Toc420926968">2.2&nbsp; Lexical Features of Advertisement&nbsp;</a></p> <p><a href="#_Toc420926969">2.3. Stylistic Devices Used in Advertisement</a></p> <p><a href="#_Toc420926970">Chapter 3</a></p> <p><a href="#_Toc420926971">The USE of&nbsp; Simile in Advertisements</a></p> <p><a href="#_Toc420926972">3.1. On the Theory of Simile</a></p> <p><a href="#_Toc420926973">3.2. Some peculiarities of the Use of Simile in Advertisement</a></p> <p><a href="#_Toc420926974">Conclusion</a></p> <p><a href="#_Toc420926975">Bibliography</a></p> title_arm Simile in Advertisement-popoxvac title_eng convertot_1 Simile in Advertisement-popoxvac convertot_2 Simile in Advertisement-popoxvac convertot_3 Simile in Advertisement-popoxvac convertot_4 Simile in Advertisement-popoxvac convertot_5 Simile in Advertisement-popoxvac convertot_6 Simile in Advertisement-popoxvac convertot_7 Simile in Advertisement-popoxvac convertot_8 Simile in Advertisement-popoxvac convertot_9 Simile in Advertisement-popoxvac convertot_10 Simile in Advertisement-popoxvac convertot_11 Simile in Advertisement-popoxvac convertot_13 Simile in Advertisement-popoxvac convertot_14 Simile in Advertisement-popoxvac convertot_15 Simile in Advertisement-popoxvac convertot_16 Simile in Advertisement-popoxvac convertot_17 Simile in Advertisement-popoxvac convertot_18 Simile in Advertisement-popoxvac