referat.am kursayinner referatner diplomayinner tezer պատվիրել աշխատանքներ description_1 <p>1. &nbsp;&quot;101 Ways to Advertise Your Business&quot;, Andrew Griffiths, Griffin Press, South Australia, 2004.</p> <p>2. &nbsp;&quot;The Language of Advertising&quot;, Angela Goddard, published in the Taylor &amp; Francis e-Library, New York, 2001.</p> <p>3. &quot;In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism&quot;, Jerry Kirkpatrick, Greenwood Publishing Group, USA, 2007.</p> <p>4. &quot;Culture and Metaphors in Advertising: France, Germany, Italy, the Netherlands, and the United States&quot;, Pamela K. Morris, Jennifer A. Waldman, &quot;International Journal of Communication&quot; #5,&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Loyola University, Chicago, 2011.</p> <p>5. &quot;The Use of Metaphors in Advertising. A Case Study and Critical Discourse Analysis of Advertisements in Cosmopolitan&quot;, Abuczki &Aacute;gnes, Kossuth Egyetemi Kiad&oacute;, 2009.</p> <p>6. &quot;Advertising and Societes. Global Issues&quot;, Katherine Toland Frith and Barbara Mueller, Peter Lang Publishing Inc., New York, USA, 2003.</p> <p>7. &quot;Advertising in Tourism and Leisure&quot;, Nigel Morgan and Annete Pritchard, Reed Educational and Professional Publishing Ltd., Oxford, Great Britain, 2000.</p> <p>8. &quot;Processing of Advertisements by EFL College Students&quot;, Reima Sado Al-Jarf, &quot;The Reading Matrix&quot;, Vol. 7, No. 1, April 2007.</p> <p>9. &quot;Consumer behaviour and Advertising Management&quot;, Mathin Khan, New Age International Ltd. New Delhi, 2006.</p> <p>10. &quot;Meanings and Metaphors&quot;, Gillian Lazar, Cambridge University Press, 2003.</p> <p>11. &quot;Advertising and the Mind of the Consumer. What Works, What doesn&#39;t, and Why&quot;, Max Sutherland, Griffin Press, Australia, 2008.</p> description_2 <p><strong>&quot;</strong><strong>INSIGHT&nbsp; INTO&nbsp; ENGLISH&nbsp; OF&nbsp; ADVERTISING</strong><strong>&quot;</strong></p> <p>CONTENTS:</p> <p>INTRODUCTION</p> <p>CHAPTER I. ADVERTISEMENT</p> <p>1.1.What is the Difference between &quot;Advertisement&quot; and &quot;Advertising?&quot;</p> <p>1.2. The Style of Advertisements.</p> <p>1.3. False Advertising.</p> <p>1.4. Ethics in Advertising.</p> <p>CHAPTER II. OVERVIEW OF ADVERTISING CLAIMS</p> <p>2.1. Different Types of Advertising.</p> <p>2.2. Advertising Claims.</p> <p>2.3. Lexical and Syntactical Featues of Advertising.</p> <p>2.4. The Importance of Advertisement Slogans.</p> <p>CHAPTER III. THE LANGUAGE OF ADVERTISING</p> <p>3.1. The Language of Advertising.</p> <p>3.2. The Language of Advertising Claims.</p> <p>3.3. The Hidden Language of Advertising.</p> <p>3.4. The Use of Metaphors in Advertising.</p> <p>CONCLUSION</p> <p>REFERENCES</p> title_arm Insight into English of advertising title_eng convertot_1 Insight into English of advertising convertot_2 Insight into English of advertising convertot_3 Insight into English of advertising convertot_4 Insight into English of advertising convertot_5 Insight into English of advertising convertot_6 Insight into English of advertising convertot_7 Insight into English of advertising convertot_8 Insight into English of advertising convertot_9 Insight into English of advertising convertot_10 Insight into English of advertising convertot_11 Insight into English of advertising convertot_13 Insight into English of advertising convertot_14 Insight into English of advertising convertot_15 Insight into English of advertising convertot_16 Insight into English of advertising convertot_17 Insight into English of advertising convertot_18 Insight into English of advertising