referat.am kursayinner referatner diplomayinner tezer պատվիրել աշխատանքներ description_1 <p>&nbsp;</p> <ol> <li>Clow,&nbsp;K.&nbsp;E.; Baack, D. 2005. Concise encyclopedia of advertising. New York: Best Business Books.</li> <li>Clow,&nbsp;K.&nbsp;E.; Baack, D. 2012. Integrated advertising, promotion, and marketing communications. Harlow: Pearson Education Limited. Cook, G. 1996 [1992]. The discourse of advertising. London: Routledge.</li> <li>Cuddon, J.&nbsp;A.&nbsp;1999. The Penguin dictionary of literary terms and literary theory. London: Penguin Books Ltd.</li> <li>Ding, X. 2003. Stylistic features of the advertising slogan [online], [cited 10 January 2014]. Available from Internet: http://www.translationdirectory. com/article49.htm</li> <li>Dowling,&nbsp;G.&nbsp;R.; Kabanoff, B. 1996. Computer-aided content analysis: what do 240 advertising slogans have in common?, Marketing Letters 7(1): 63&ndash;75. Netherlands: Kulwer Academic Publishers. <a href="http://dx.doi.org/10.1007/BF00557312">http://dx.doi.org/10.1007/BF00557312</a></li> <li>Encyclopaedia Britannica [online], [cited 25 April 2015]. Available from Internet: <a href="http://www.britannica.com/art/assonance">http://www.britannica.com/art/assonance</a></li> <li>Godin, S. 2005. Purpurinė karvė. Pertvarkykite savo verslą būdami i&scaron;skirtiniai. Vilnius: Rgrupė.</li> <li>Kannan,&nbsp;R.; Tyagi, S. 2013. Use of language in advertisements, English for Specific Purposes World 37(13): 1&ndash;10.</li> <li>Kohli,&nbsp;C.; Leuthesser,&nbsp;L.; Suri, R. 2007. Got slogan? Guidelines for creating effective slogans, Business Horizons 50(5): 415&ndash;422. Indiana: Elsevier. <a href="http://dx.doi.org/10.1016/j.bushor.2007.05.002">http://dx.doi.org/10.1016/j.bushor.2007.05.002</a></li> <li>Hamlin, K. 2014. The importance of Ad slogans [online]. Demand Media [cited 15 February 2014]. Available from Internet: http://smallbusiness.chron. com/importance-ad-slogans-31343.html</li> <li>Leech, G. 1972. English in advertising: a linguistic study of advertising in Great Britain. English Language Series. London: Longman.</li> <li>Myers, G. 1997. Words in Ads. London: Hodder Arnold.</li> <li>Rein, D.&nbsp;P.&nbsp;1982. The language of advertising and merchandising in English. New York: Regent.</li> <li>Vasiloaia, M. 2009. Linguistic features of the language of advertising [online]. Economy Trandisciplinarity Cognition. No. 1. Bacau: George Bacovia University. [cited 15 February 2014]. Available from Internet: http://www.ugb.ro/etc/etc2009no1/ s0804%20%282%29.pdf</li> <li>Vestergaard,&nbsp;T.; Schroder, K. 1985. The language of advertising. Oxford: B. Blackwell.</li> <li>Wales, K. 2001. A dictionary of stylistics. Harlow: Longman</li> </ol> <p>&nbsp;</p> <p>&nbsp;</p> description_2 <p><a name="_GoBack"></a><strong>CONTENTS</strong></p> <p>INTRODUCTION</p> <p>CHAPTER 1. Definition and main features of advertising</p> <p>CHAPTER 2. Linguistic characteristics of advertisements</p> <p>CHAPTER 3. Phonological aspect of the advertising text</p> <p>CONCLUSION</p> <p>BIBLIOGRAPHY</p> <p>URLs</p> <p>Dictionaries cited</p> title_arm Coursepaper title_eng convertot_1 Coursepaper convertot_2 Coursepaper convertot_3 Coursepaper convertot_4 Coursepaper convertot_5 Coursepaper convertot_6 Coursepaper convertot_7 Coursepaper convertot_8 Coursepaper convertot_9 Coursepaper convertot_10 Coursepaper convertot_11 Coursepaper convertot_13 Coursepaper convertot_14 Coursepaper convertot_15 Coursepaper convertot_16 Coursepaper convertot_17 Coursepaper convertot_18 Coursepaper