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Bibliography
Абельсон Р. Структуры убеждений / Р.Абельсон // Язык и моделирование социального взаимодействия. — М., 1987.
Анатомия рекламного образа / Под общ. ред. А.В.Овруцкого. — СПб.: Питер, 2004.
Кромптон А. Мастерская рекламного текста / А.Кромптон. М.
Tanaka, K., 1994. Advertising Language. London: Routledge.
Angela,Goddard, The language of Advertising[M]. London and New York: Routledge, 1998.
Boove, Courtland L and William F Arens. Contemporary Advertising. Boston: Richard D. Irwin, Inc., 1992
Jefkins Frank. Advertising. Plymouth: Macdonald& Evans Ltd., 1985
Galperin, Stylistics, 2-ое издание, на англ.яз., М., Высшая школа, 1977
McQuarrie, Edward F. and David G. Mick, Figures of Rhetoric in Advertising Language. Journal of Consumer Research, 1996
Vestergaard, Torben and Kim Schroder. The Language of Advertising. Oxford: Basil Blachwell Publisher Ltd., 1985
Weilbacher, William M. Advertising. second edition. New York: Macmillan Publishing Company, 1984
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Contents
Introduction
Chapter 1
Advertisement Today
Chapter 2
Stylistic Devices Used in Advertisement
Conclusion
Bibliography
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